Stealth Player Development

My MicroISV. Where software development and pornography collide...

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Tuesday, January 18, 2005

Taking care of business

Today I had to shift gears out of software development and into business administration. It occurred to me that I’ve been so focused on the software that I’ve neglected a couple steps which can take some time to complete. So I thought I’d share with all of you MicroISV wannabe’s (term of endearment) what you have to look forward to:

Signing Licensing Agreements – These are about as one sided as agreements get, but I’m not complaining because the end result is I get something for nothing. Yes, Microsoft Media Player will be part of StealthPlayer. I was planning on using DirectX, but there were technical issues that couldn’t be overcome with the time I had. That’s OK; Media Player gave me the same functionality I was looking for. People bad mouth Microsoft all the time, but I love them…and here’s why…total all the jobs and profits that have been made outside of Microsoft that would never had existed without Microsoft. That is one big number and I’m having a hard time finding other companies that can say the same. Anyway, I don’t want to start that old debate.

Purchase an SSL certificate – I’m buying a SSL certificate for the domain from They seem to have the right service level at the right price. I especially like the certificate logo, I want to do everything I can to make potential customers feel safe. I know many small software vendors use PayPal or other third party billing agents, but I need full control of billing for reasons that are beyond the scope of this post. I’m getting the CSR from my ASP.NET hosting provider now, did I mention that the hosting company I use rocks. Self service through their control panel isn’t the best, but the personal service rocks! I would rather send an email to have someone do something, than have to do it myself anyway. UPDATE – Got the CSR and fast, again Aquest Hosting rocks! OK, make sure to have proof of identification to send to the SSL issuer. I emailed them my articles of incorporation.

Find, fill out, and send a DBA (Doing Business As) – So I really don’t want to sell pornography related software under the same company name I provide software consulting services to fortune 100 companies. I think that could be bad for business. Plus, it’s not like my company has a sexy name. I was thinking of getting a DBA as “Rock Solid Software”. The double meaning may be over the top though. In the end the name isn’t as important, so long as it’s different.

Merchant Account – I’m going to use an reseller. They seem to vary greatly in fees, so I need to be careful here. Make take an extra day to decide. In any event I’ll let you know how it turns out.


  • At 7:29 AM, Anonymous free or paid ssl certificate? said…

    Hello there, I was wondering if you could help me with a question. I've heard about free ssl certificates and I'm not sure whether I should try one of those or to fork out the money for a paid one. Just some background info, the website I run sells Christmas products and I'm leaning more towards getting a paid one because it will be verified by an authority. Just not sure if it's worth the money though.


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